At Hartford Coffee Company, we air roast our coffee because we believe in bringing out the cleanest, most authentic flavor from every bean. Unlike traditional drum roasting, our air roasting method suspends the beans on a cushion of hot air, ensuring even heat distribution and precise temperature control. This results in a remarkably clean cup without any bitter, smoky residue that can come from beans making contact with hot metal surfaces. The process also allows us to hear the crucial ‘first crack’ more clearly, helping us achieve the perfect roast profile every time.

We’re committed to proving that exceptional coffee doesn’t have to come with a premium price tag. By carefully sourcing high-quality beans and roasting them in-house, we cut out the middleman and pass those savings directly to our customers. Our air roasting process might be meticulous, but our prices aren’t precious – we believe everyone deserves access to fresh, perfectly roasted coffee at a fair price. It’s been our philosophy since 2004, and it’s why our customers keep coming back for more.”